The mobile multimedia market is a convergence of portable consumer and wireless applications such as mobile handsets, digital cameras, camcorders, MP3 players and portable gaming devices.
As the race for the next killer application continues, designers are focused on integrating advanced functionalities such as GPS, video, audio, camera and internet access into ultra-low cost mobile devices. This high growth market requires IP solutions that offer a strong combination of low power consumption and high performance for integration into cost-effective SoCs.